Creating Change In Your World

The Best Version of You

The Y-Cast

Healthy Body, Healthy Mind

Men's Health and Fitness

Mission

Project Y

Project Y empowers men to prioritize their health and longevity through accessible education, personalized resources, and community support, aiming to cultivate proactive self-care. We inspire better health practices, mutual encouragement, and giving back, enabling men to thrive while uplifting society.

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AVAILABLE NOW

Anti-Aging Cream

20% off on first order.
  • Tightens Facial Skin and Prevents Wrinkles
  • Reduces Age Spots and Skin Pigmentation
  • Hydrates the Skin to Reduce Fine Lines
  • DISCOUNT CODE: ProjectY20
Sale price $59.95Regular price $0.00
Regular price $59.95
BUY NOW!
AVAILABLE NOW

Tri-Peptide Eye Serum

20% off on first order
  • Visibly Increase Skin Firmness
  • Increase Skin Elasticity
  • Decrease the appearance of
    fine lines and wrinkles
  • DISCOUNT CODE: ProjectY20
Sale price $69.95Regular price $0.00
Regular price $69.95
BUY NOW!
COMING SOON

Revitalizing Shampoo - COMING SOON

10% off on first order
  • Unique, alcohol-free formula
  • Remove dirt and oil without stripping your hair of its natural moisture
  • Hydrators that deeply nourish and condition your hair
Sale price $29.95Regular price $0.00
Regular price $29.95
Products Coming Soon!

Health & Wellness

Explore the latest trends in men's wellness for a healthier lifestyle.

Lifestyle

Discover the Blueprint for a
Successful and Healthier Life.

Fitness

Discover In-depth Analysis on fitness
Trends and Topics.

Mental Health

Discover the Latest Research on Men's Mental Health Issues.

Nutrition

Explore the Science Behind
Men's Nutrition Needs.

Support

Boost Your Health with Premium
Quality Products Tailored for Men.

Customer Reviews

Anti-Aging Cream

Sale price $59.95Regular price $0.00
Regular price $59.95

"Look, I'm not chasing eternal youth, but I also don't want to look like I've been dragged through a hedge backwards. This cream is solid. It's not greasy, soaks in quick, and my skin just feels... better. More resilient, I guess. Definitely noticing fewer of those fine lines around my eyes."

Reggie Septon, TX
March 11, 2025

Tri-Peptide Eye Serum

Sale price $69.95Regular price $0.00
Regular price $69.95

"My wife kept hinting I looked 'distinguished,' which I knew meant I was getting bags under my eyes. Picked this up, and honestly, it's made a difference. I look more awake, sharper. Good stuff."

Shayne Steele, MA
February 20, 2025

Events

  • 07 May

    𝗡𝗘𝗪 𝗬 𝗖𝗔𝗦𝗧 𝗘𝗣𝗜𝗦𝗢𝗗𝗘 𝗔𝗟𝗘𝗥𝗧: CARBOHYDRATES - FRIEND OR FOE?? With Special Guest Devin Breedon

    6PM PDT

    Joins us to tackle a topic that’s often shrouded in confusion and controversy: 𝗖𝗔𝗥𝗕𝗢𝗛𝗬𝗗𝗥𝗔𝗧𝗘𝗦. In a world saturated with low-carb diets and demonized bread baskets, it’s time to set the record straight. Are carbs our body’s best friend or a hidden foe? Rob and Tony are breaking it all the way down on The Y Cast — The Power of Carbs.

    Join us LIVE – Wednesday, MAY 7th @ 6PM PDT Streaming on our YouTube channel – The Y Cast

Project Y

Who We Are

PROJECT Y is a social impact empowerment brand that focuses on reinventing / revolutionizing men’s healthcare by empowering and educating them on how they can harness their ability to implement knowledge, vitality, and overall health and well-being. As our goal to empower men is being fulfilled, PROJECT Y will also recognize the fact, that for decades, women have also played a vital role in empowering men to improve their health and wellness. Therefore, PROJECT Y will simultaneously empower women by providing generous contributions of product sales, resources, opportunities, and advocacy to women-based charitable organizations such as: breast cancer awareness, prevention and research, victims of domestic abuse and better access to higher education. 

Project Y

Impact

Project Y empowers men to prioritize their health and
longevity through accessible education, personalized resources, and community support, aiming to cultivate proactive self-care. We inspire better health practices, mutual encouragement, and giving back, enabling men to thrive while uplifting society.

Project Y

Core Values

- Honest business practices

- High quality standards

- Transparency

- Valuing Diversity

- Social impact awareness

Why

Men's health and wellness is a growing concern, as the lack of infrastructure to support research specifically focused on men’s health is increasingly getting worse. 

According to the Centers for Disease Control and Prevention (CDC), men’s mortality rate is an average of five years earlier than women. Men are also more likely to experience chronic health conditions such as heart disease, stroke, cancer, and diabetes.


In addition, men are less likely to seek preventive care as compared to women. This is due to several factors, lack of knowledge, cultural bias, lack of time, embarrassment, and lack of access to care.

Solution

PROJECT Y’s innovative approach to empowerment is a perfect solution to the challenge of men's health and wellness. The organization will provide men with the resources and support they need to improve and maintain their health and wellness for the rest of their lives.

PROJECT Y will accomplish this by expanding its reach and network through its national ‘The Y-cast’ podcast, the addition of services, custom designed male-based product lines, educational information, and strategic partnerships.