Our Story
Project Y was built on a simple belief, when men own their health, they shape their legacy. We’re here to help you do both.
Through accessible education, science-backed tools, and a supportive community, we empower men to take charge of their physical, mental, and emotional well-being, so they can live stronger, lead better, and leave a lasting impact.
We’re redefining what men’s health looks like, moving beyond quick fixes and fads to create lasting change. Because your health isn’t just about today; it’s about the years, the memories, and the legacy you’re building.
Our story, our commitment, and the legacy we’re building.
More Than a Brand
The Challenge
Why We Exist
Men’s health is in crisis. The average man lives five years less than a woman and is more likely to face chronic diseases like heart disease, stroke, and diabetes. Many avoid preventative care due to lack of time, knowledge, or support.
We’re here to change the statistics—and the mindset—so men stop putting their health on the back burner.
Our Approach
How We’re Different
We don’t chase fads or quick fixes. We combine decades of product development expertise with real-world insights into men’s daily habits. The result? Products and resources that actually work—built for longevity, not hype.
From personalized health education to high-quality formulations, we give men the tools to thrive.
Giving Back
Empowering Women, Strengthening Communities
We recognize the powerful role women play in men’s health. That’s why part of our mission is giving back to women-based causes—supporting breast cancer research, domestic abuse survivors, and access to education.
Because when we lift up women, we strengthen families, communities, and society as a whole.
The Foundation
Principles That Guide Us
Our work is rooted in a set of core values that define how we operate and the impact we strive to make. We lead with honesty, maintain uncompromising quality standards, remain transparent in our processes, value diversity in all its forms, and keep social impact at the heart of our mission. These principles ensure that every decision we make reflects our commitment to the men we serve and the communities we support.
The Movement
Your health. Your legacy. Your time.
Project Y is more than a brand—it’s a call to action. We believe every man has the power to take ownership of his health and create a legacy that lasts. By combining science-backed tools, meaningful community, and a purpose-driven mission, we’re building something bigger than ourselves. Own your health. Build your legacy. Welcome to Project Y.
Our Core Values
Own Your Health. Build Your Legacy.
Our principles guide everything we do, from the way we create our products to the way we serve our community. We are committed to delivering excellence, leading with integrity, and providing men with science-backed solutions they can trust. We foster innovation, value diversity, and remain purpose-driven in our mission to empower men and give back to women’s causes.
Integrity in Action
At Project Y, we lead with integrity. Every decision is guided by honesty, ethics, and respect—for our customers, our partners, and the communities we serve.
We believe in doing the right thing, even when no one is watching, and holding ourselves accountable to the highest standards in men’s health and wellness.
Quality First. Always.
Your health deserves the best. That’s why every Project Y product is backed by rigorous research, meticulous sourcing, and a commitment to science-backed formulations.
We don’t cut corners, chase fads, or follow hype—we build for long-term results and real impact.
Purpose-Driven Impact
Project Y exists to do more than create exceptional products, we exist to make a difference.
A portion of every purchase goes toward supporting women-based causes, including breast cancer research, domestic abuse prevention, and education access. Because stronger men and stronger women build stronger communities.
Project Y isn’t just another health brand - it’s a movement. It’s rare to see a company that not only delivers high-quality products but also stands for something bigger: empowering men to take control of their health while giving back to women’s causes. That’s a vision I’m proud to stand behind.
— Steven Bartlett
Our Founders
Rob Davidson
At the forefront of Project Y‘s leadership, Rob saw an urgent need for a more personalized overall men’s health and wellness movement. Therefore, in early 2020, with his decades of helath & wellness experience, public speaking and business acumen, the push for Project Y began.
Tony LaRosa
Bringing Project Y‘s mission and message to the masses is vital for any social impact endeavor. Tony has a , “Do what you say you’re going to do” mindset, and has taken his business experience and creative vision to help see Project Y come to fruition.
The Team
Keith Davidson
Producer
Lisa Thomas
Outreach Director
Rick Wenner
Marketing